Monday, February 24, 2020
Packaging and Pricing Strategy - Essay Example Concepts have helped to make Lowes Home Improvement Stores the second largest home improvement retailer in the world today.(Fortune, 2008) Lowes constant drive toward market branding has influenced and helped many manufacturers to improve their individual products. One firm that has successfully integrated into the Lowes paradigm is Green Fiber. LoweÃ¢â¬â¢s Home Improvement Warehouse is an American-based chain of retail home improvement and appliance stores. The Mooresville, North Carolina-based chain has grown from a tiny hardware store into the worldÃ¢â¬â¢s second-largest home improvement retailer.(Fortune, 2008) LoweÃ¢â¬â¢s is ranked 48 in the 2008 Fortune 500 Largest Corporations in America. (Fortune, 2008) The company has grown nationwide and today, its stores offer around 40,000 products in stock and even more products are available through their Special Order Service.(Lowes, 2013) One of unique branding success stories within the Lowes family is Green Fiber. Green Fiber has developed the capacity to turn what has previously been an environmental "problem" into a major commodity in the building products industry. Green Fibers natural fiber insulation offers a substantial environmental benefit: made from 85 percent recycled paper fiber, Green Fiber insulation products divert millions of tons of paper from landfill each year.(Green Fiber, 2013) As a natural fiber blow-in insulation made with no harmful chemicals, Green Fiber insulation products provide a safe option for builders and DIY homeowners that wish to improve the efficiency of their home insulation without introducing chemically treated materials.(Green Fiber, 2013) Green Fiber Cellulose Insulation provides a smart environmentally-friendly choice for home upgrades and new construction. Cellulose insulation is a cost-effective alternative to conventional fiberglass insulation.
Saturday, February 8, 2020
Defibrillators - Essay Example Per the European Union legal framework, a medical device is an apparatus that is used in diagnosis, prevention, or treatment of diseased conditions where its mode of action is not through chemical action in a patientÃ¢â¬â¢s body. Medical devices consist of enormous variations with regard to their sophistication and scope of use, which ranges from tongue depressors to medical robots and cardiac pacemakers. Biomedical engineering involves fundamental aspects of the device production including designing, system analysis, and practical application. This is in line with ensuring that quality and reliable devices. This paper seeks to highlight defibrillators as medical devices with regard to their history, scope of application and safety aspects of the device in terms of human factors engineering. It is estimated that about 30,000 people in the United Kingdom experience cardiac arrest away from the hospital annually and they are assisted by medical emergency response units (Resuscitation Council, 2010). Such assistance is facilitated by the availability of portable medical devices, which prove essential in the delivery of the critically required services. Among the crucial devices required in relieving the effects of cardiac arrest is the defibrillator. Defibrillators are apparatus, external or implanted, that deliver an electric shock to the heart via the chest cavity in order to restore normal heart rhythms. Defibrillators function by delivering a joust of electric current to the heart in order to polarise the muscles and nerve cells, allowing them resume a normal rhythm (Street, 2012). Implanted Cardioverter Defibrillator (ICD) constantly monitors the heartbeat rate as well as its rhythm to detect abnormal and life threatening rhythms, which on detection an electric shock is sent to the heart to restore a normal rhythm (Defibrillation, n.d). The device also works as a pacemaker to curb the effects of the electric shock, which slows down the rate of the heartbeat . The above is illustrative of a monitoring and feedback mechanism, where the defibrillators function based on signals taken from the patient after its analysis. Among the external defibrillator units are automated external defibrillators (AED), which automate the patientÃ¢â¬â¢s heartbeat rhythms for monitoring as electric shock is administered to normalise the rhythm. AEDs consist of in-built computer systems that examine the patientÃ¢â¬â¢s heartbeat in order to assess the need to administer defibrillation (Sciammarella, n.d.). One of the common causes of cardiac arrest is ventricular fibrillation, which is characterised by chaotic, unorganised electrical malfunction of the heart resulting in a less effective heartbeat (Khandpur, 2003). This chaotic electrical activity can be stopped and its effects reversed by the application of an electrical counter shock where heart assumes a normal and organised rhythm. Disorders in the generation of a normal pulse by the heart results irre gular heartbeats manifested in arrhythmias. Abnormal automaticity and triggered activity are characteristic of conduction abnormalities that trigger ventricular tachycardia. In addition to the use of medication and surgical procedures in the management of arrhythmias, defibrillation comes in handy in resolution of ventricular tachyarrhythmia and atrial fibrillation. This is especially so for medical emergencies that occurs away from healthcare facilities.